Known initially as Miss Mulatto on the reality series The Rap Game in 2016, this Atlanta native has stepped up and made her name known as Latto or Big Latto. Coming in hot on the Billboard charts, 777 is the follow-up album to the rapper's debut studio album, Queen of da Souf, which features some of Hollywood's top artists. And it's already making waves in the music world...
777 is Latto's follow-up album to "reintroduce herself" to the world as Big Latto and "solidify [herself] and where [she] fit in the industry." The hip-hop and rap drop features tracks with Lil Wayne, Childish Gambino, Kodak Black, 21 Savage, Lil Durk, Nardo Wick, and Miss Mariah Carey herself. The album's title, 777, represents God's number and further has become a part of her brand as an artist. From a young age, she says seven has always been her favorite number, so when she decided to change her stage name to Latto, "in reference to the lottery and casino, hitting the jackpot is 777," it all just clicked.
7️⃣7️⃣7️⃣ THE ALBUM. OUT NOW. #777TheAlbum pic.twitter.com/N4fBwzHTvN
— BIG LATTO 🎰 (@Latto) March 25, 2022
Her hit single, Big Energy, already marks the pop sound of this album. In addition to the pop energy she's bringing to the track, she has an R&B sound, a rap trap sound, and "some rhythmic stuff that [she] did with Pharrell, just that different swaggy stuff." So she got it all. Big Energy was re-released with Mariah Carey and DJ Khaled and has already reached #1 on the United States iTunes chart in under 24 hours - and now she must be feeling pretty lucky. Big Latto took to Twitter to describe her nerve-racking experience working with one of the music's top performances, Mariah Carey. "I was sooooo nervous I was like what do I say y'all lol but the conversation just floweddd she was so genuine and I definitely was overthinking. We was sipping on her liquor Black Irish & just kicking it fr #BigEnergyRemix," she recalled. We can only imagine how dope that studio session must have been!
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Declaring herself as the "female face for Atlanta," Big Latto is confident in her sound on the album and strongly believes her fans will hear her evolution as an artist. So make sure to stop what you're doing and listen to the rising star's album, 777 - available for streaming everywhere!
