Snoop Dogg is teaming up with former Apple executive Larry Jackson to drop some seriously hot music under Jackson's new record label, Gamma. This label isn't simply a record label; it has been set up as an integrated media venture that provides guidance and resources for emerging artists in addition to releasing two solo albums by Snoop himself and the entire Death Row Records catalog.
The rapper purchased Death Row Records last year, wanting to revitalize the label that released his debut album, Doggystyle. He felt the business was being mismanaged, and he wasn't getting paid fairly for his contributions - such as songwriting on Dr. Dre's The Chronic album - but he didn't know what to do next until Jackson offered to distribute Death Row's cataloge through Gamma. Jackson proposed a plan to make the music's return relevant again. They started by releasing a few of the skits from the album as sounds on TikTok, one of the most important online services for music discovery; those songs then went on to be used in millions of videos by fans. After building buzz for weeks, they are now about to bring all the music back to streaming platforms again.
Snoop commented: "It made sense for two Black men to come together to change the face of the industry…I didn't want to partner with a regular company because they respect me and fear me so much, they wouldn't wanna give me ideas." Not only will Gamma release solo albums from Snoop Dogg; but also put out music from Usher, Rick Ross, and more. Fans have been speculating that one of Snoop's two solo albums could be Missionary; this highly anticipated follow-up project between him and Dr. Dre was announced last year - 30 years after their iconic LP Doggystyle!
This collaboration between one of rap's most legendary figures and a revolutionary record label is set out to shake up the music industry in radical ways — there is no telling what these two could cook up, so get ready - something big is coming your way... Stay tuned.