Beyonce and Adidas Drop “Ivytopia” Preview Available This Summer
| LAST UPDATE 07/11/2022
There's a lot going on for Beyonce fans right now! Between the recent news of her latest album Renaissance and now a new drop from the iconic Ivy Park and Adidas mashup, we have been b-l-e-s-s-e-d. The athleisure brand and Adidas have given fans a sneak peek into the latest collection "IVYTOPIA," which will be available online beginning July 21.
Beyonce's fashion baby, Ivy Park was initially launched in 2016 under Topshop, however, in 2019, Beyonce partenered with Adidas after Topshop's owner, Sir Philip Green was accused of sexual assault allegations. Queen Bey bought back her shares and solely took over the brand's leadership, and in 2019 she announced she partnered with Adidas to relaunch Ivy Park. Since then, the two mega brands have worked together to drop five collections, with Ivytopia being the sixth. The campaign for IVYTOPIA brings forth some of the best top supermodels in the biz, such as Irina Shayk, Joan Smalls, Harvey Newton-Haydon, Adut Akech, and Alva Claire. The pieces are available for children and for in adults in sizes XXXS-XXXXL and range from $20 to $200.
Ivytopia includes ready-to-wear summer pieces and footwear, swimwear, accessories and more, and is available in gender-neutral sizing. The collection combines "natural and organic elements with futuristic details and shapes," giving shoppers the perfect summer wardrobe. The collection includes metallic swimwear pieces, bucket hats, and even futuristic iterations of the Save sneaker, Ultra Boost, and Stan Smith. "IVYTOPIA is truly about overcoming a trying time together and embracing that light at the end of the tunnel with shining optimism in looks that will transcend and elevate any occasion," the brands wrote. "It's time to emerge and rediscover the world around you." The statement continues, "At its core, the concept is about finding healing through connection and sharing one another's dreams of escape to IVYTOPIA, whether that's simply daydreaming or going on a road trip."
Sponsored
Besides Ivytopia en route, Queen Bey surprised fans a few weeks ago with the sudden announcement of her upcoming album, Renaissance. Since then, Beyonce has dropped Break My Soul, which has classically taken over the web and released the official cover art for Renaissance just over a week ago. The artwork shows the Queen herself sitting atop a shimmering silver horse wearing a spiked silver body chain. So make sure to check out both Renaissance upon its drop and Ivytopia hitting stores soon!
