Squid Game’s HoYeon Jung Dominates New Adidas Campaign


| LAST UPDATE 10/11/2021

By Alexa Alves
HoYeong squid game adidas
Instagram via @hoooooyeony

She might have already gotten far during her time on our screens, but HoYeon Jung's latest endorsement is putting her ten steps ahead of the game. The Squid Game breakout star has become the latest celebrity to join the Adidas family. From her Adicolor campaign to the streetwear collection it called for, here's what to know about her latest project...

squid game adidas campaign
Instagram via @hoooooyeony

Swapping her teal tracksuit and white slides for a trendy Adidas two-piece, HoYeon Jung's recent campaign had her stepping out in style. "Made original by YOU," the actress teased on Instagram of the latest Adicolor collection. The Squid Game star's campaign was also joined by other South Korean big names, including Mino and Dasha.

As for what to expect from the latest line? Adicolor's collection is set to take a modern twist on Adidas classics. From their edgy denim set (as modeled on Jung above) to their signature black & white jumpsuit, Adidas' recent drop is bringing back some of our favorites. And given HoYeon Jung's time modeling the pieces? Keeping it classic never looked better.

HoYeon Jung adidas
Instagram via @hoooooyeony

But you may want to make more room in your closet - there's more where that came from. In case you forgot, Jung has been booked and busy these days, including her recent collab with another fashion giant: Louis Vuitton. The Squid Game star was named the brand's latest ambassador shortly after the release of the Netflix hit series. And based on those snaps below, we can see why.

"I immediately fell in love with HoYeon's great talent and fantastic personality, and I am looking forward to starting this new chapter of the journey we started at Louis Vuitton a few years ago," Creative Director Nicolas Ghesquière explained. We couldn't agree more.

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HoYeon Jung squid game
Instagram via @hoooooyeony

That being said, make sure to check out HoYeon Jung on the 'gram to see what all of the hype is about for yourself. And of course, don't forget to stay tuned - something tells us this Squid Game boss is just getting started.