Ice Spice, PinkPantheress and More Star in New SKIMS Campaign
| LAST UPDATE 04/26/2023
SKIMS has become known for housing some of the hottest names in the game for their advertisement campaigns, from Chelsea Handler to Snoop Dogg and SZA-and this time; it's no different. The shapewear mogul has enlisted the help of some of the hottest names in music at the moment: Ice Spice, Raye, PinkPantheress, and Nessa Barrett.
The brilliance of SKIMS is that it's shapewear for everybody. Kim Kardashian often uses cultural icons to promote the brand, and for her latest campaign, she's tapped on her daughter's favorite TikTok musician, Ice Spice. We all know North West's love for Ice Spice and their TikTok takeover, so it's only natural that Kim was going to ask her to be the new face of SKIMS. Earlier this year, North West even invited the Princess Diana rapper to come to the Kardashian-West residence to make a TikTok or two! Now that's not something you hear every day. Anyways, back to SKIMS…
Ice Spice and PinkPantheress are topping the charts with Boy's a Liar Pt. 2, while Raye's single Escapism is taking over, and musician Nessa Barrett is currently on tour promoting her new album. These are some of the hottest names in music right now, and Kim Kardashian is well aware of what's up. And it seems like the ladies of the ad campaign are well and board, and loving their latest shapewear. "Skims just gets it and makes me feel extra snatched," said Ice Spice in a recent press release. "I loved being a part of Skims latest shapewear campaign. These styles empower me to try clothes I wouldn't have tried before and make me feel so comfortable and secure," added PinkPantheress. Yas, queens!
"I'm excited to launch this next generation of Skims shapewear with a campaign that celebrates these incredible musical artists," said the business mogul. Kim continued explaining these ladies "are super talented women and truly reflect our SKIMS community." The new Everyday Sculpt Collection includes bodysuits, bralettes, thongs, and more, while the Seamless Sculpt Collection also is updated with some new items. The new pieces will be available to shop on April 27.