Our Christian Genius Billionaire strikes again: just when we thought he'd already done it all, it appears 'Ye's got yet another trick up his sleeve. Only this one won't come cheap. Here's what to know about the rapper's upcoming collab with Balenciaga, something that's even got him at a loss for words. Keep scrolling.
On January 7, the fashion visionary took to the 'gram to first announce the big news: a "collaboration agreement," between his brand - Yeezy, Gap, and Balenciaga. According to West's cryptic post, the 3 fashion giants have already signed off on the history-making collab. As for what you can expect when the drop finally hits shelves? Let's break it down for you, shall we?
Shortly after breaking the news, 'Ye sat down with Vogue to touch base on the upcoming launch - titled "Yeezy Gap Engineered by Balenciaga." And from the sounds of it? He might just be as hyped about it as we are. "It is a vision come true to work with Gap and Demna, the creative director of Balenciaga, to make incredible products available to everyone at all times," the Donda rapper explained. Of course, though, it won't be easy bringing that same vision to life. "This is a very different challenge," Demna added. "I've always appreciated the utilitarianism and the accessibility of Gap. I share some of the same sensibilities in my creative language. This project allowed me to join forces [with Ye] to create utilitarian fashion for all."
That being said, the first collection of Yeezy Gap Engineered by Balenciaga is set to drop this summer, in June. And if it's anything like we've ever seen before? You won't want to miss this one. "There are very few people that I know, especially of Ye's caliber, who really understand my work so well," Demna noted. "He makes me come out of my comfort zone and be a better designer. There's no ego when we collaborate, just a mutual drive to evolve and do something great and new." Stay tuned fam.