Lizzo Drops New Shapewear Brand, 'Yitty'
| LAST UPDATE 04/03/2022
No matter if you're Kim K or Beyonce, shapewear is the moment. Now superstar singer Lizzo is joining the ranks of the bodywear world with her latest shapewear brand, Yitty. The Truth Hurts singer has been developing the brand for nearly five years which is set to drop on April 12. Here's what we know so far.
The singer is notoriously known for advocating body positivity for all shapes and sizes, and her all-inclusive shapewear line represents precisely that. According to Lizzo, Yitty is "for every d*mn body," with sizes ranging from XS to 6X. "Everyone's size is just their size. It's not high, it's not low. It's not big, it's not small. It's just your size," she said. The powerhouse singer has connected with athletic brand, Fabletics for the upcoming collection, making the pieces perfect for "underwear, outerwear, anywhere." The April 12 launch will include three drops, all with Lizzo's broader mission of comfort and adaptability in mind. 'Nearly Naked' will be closest to traditional shapewear, 'Major Label' is closely related to athleisure with a sporty influence, and lastly, 'Mesh Me' will feature underwear that can too be worn as a part of the final fit. All the pieces showcase Lizzo's vibrant and colorful influence.
Leading up to the announcement, the artist dropped a series on Amazon Prime Video, Watch Out For The Big Grrrls, where she searched for the ultimate backup dancers to join her on her upcoming tour. The Grammy award winner took to her Instagram to announce the forthcoming launch, and fans were left ecstatic with the upcoming news. Fans worldwide commented on the post showing a whole lotta love for the woman in charge. One user wrote, "I love this!!! It's the 6X - XS for me. The big girls first. It feels good to be SEEN! Blessings be with you, Lizzo!" while another wrote, "AAAHHH WHAT A QUEEN," and yes she is.
There's no doubt the brand will be "Good as H*ll" with Lizzo's positive goal in mind. Ultimately, the artist created Yitty to allow customers "to feel unapologetically good about themselves again" - and that's what we love to hear. Stay tuned for more updates.