Louis Vuitton's latest campaign is all the buzz in the fashion world, thanks to Pharrell Williams and Rihanna joining forces. The dynamic duo created magic with their creative genius, producing one of the hottest campaigns of the year.
For his debut campaign, Pharrell chose Rihanna, a stunning pop star, to be the face of the men's category. And boy, did she slay! Rihanna flaunted her baby bump in an oversized leather trench coat decorated with a pixelated version of the monogram pattern. She added layers of necklaces and a glittering earring cuff to complete her look, proving that she is still the ultimate fashion icon. But wait, there's more - Rihanna took things up a notch by holding an array of colorful LV monogram bags and sipping coffee from a high-class cup featuring a decorated holder sleeve. And the campaign was for the men's category! Pharrell and his team at Louis Vuitton broke down traditional gender lines with their creativity.
Pharrell's extensive network in the music industry opens up the possibility of seeing more artists appear in upcoming ad campaigns. We can only imagine who he'll choose next! We're eagerly anticipating Pharrell's first full collection, which he'll reveal at this month's Spring/Summer 2024 show in Paris. With Pharrell at the helm, we can expect a collection that pushes boundaries and challenges the status quo. It's bound to be a showstopper, and we can't wait to see what he has in store for us!
Earlier this year, Louis Vuitton made a bold move by introducing Pharrell Williams as its first Men's Creative Director on Valentine's Day. After the untimely passing of Virgil Abloh in November 2021, Pharrell took charge of the fashion giant's men's category. LV CEO, Pietro Beccari, released a statement saying he was "glad to welcome Pharrell back home." And we couldn't agree more! Pharrell, a rapper, music producer, and fashion extraordinaire, always brings his A-game, and we're excited to see what he does next for Louis Vuitton.