Rihanna Drops Savage X Fenty Super Bowl Gear


| LAST UPDATE 01/12/2023

By Kenzie Rose
Rihanna Fenty Super Bowl
Emma McIntyre/Staff via Getty Images

Ready, set, hike! Rihanna is getting ready for the game in more ways than one. The pop star turned beauty mogul just announced a new “Game Day” collection of her Savage X Fenty brand ahead of her halftime performance during Super Bowl LVII. Here's a closer look.

The “Game Day” collection includes 17 pieces, varying from jerseys to sweats to boxers. One t-shirt in giant black print says, “Rihanna concert interrupted by a football game, weird but whatever.” Weird, indeed! Fans have been counting down the days until RiRi returns to the stage. The Umbrella singer hasn’t dropped a studio album since her 2016 album Anti, and she hasn’t been on the stage since she performed her hit Wild Thoughts with DJ Khaled at the 2018 Grammys. We are hyped about her return to performing - and this collection is making us even more ready.

Rihanna Music Grammys Performance
Kevin Winter/Staff via Getty Images
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Savage X Fenty dropped teasers on Instagram of Rihanna showing off the new launch. The photos featured her wearing sweatpants that said, "Property of Savage X Fenty" on the rear end and a two-toned sports jersey. For those interested in grabbing some of the Super Bowl merch ahead of the game, the collection is currently available on the Savage X Fenty website. It will also be available at a 3-day pop-up shop in Los Angeles from January 27 to 29. But this isn't the only drop you'll want to cop: Rihanna and Savage X Fenty have been taking over recently. The brand recently released its first activewear line. For the line, RiRi appointed her longtime collaborator Adam Selman as the executive design director of Savage X Fenty Sport. She also released her Volume 4 fashion show in November, with its collection available to the public and the runway show currently available to stream on Amazon Prime Video. Is there anything our girl RiRi can't do?

No doubt, the countdown to the Super Bowl has officially begun. The world (us included) will be tuning in as the Fenty Queen takes the stage again since becoming a mother. Until then, check out which NFL stars will be raking in the big bucks come February.

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